In short
In organizations, agility only emerges if we implement
structures that conduct feedback. This allows the
organization to self-correct and adjust operations
according to the difference between the actual output
and the desired output.

PDSA feedback loop
Seemingly simple, the PDCA cycle is a powerful framework for iterative learning and improvement. Walter Deming was the first to apply it to an organization, which resulted in the famous Toyota Production System. This method revolutionized both the car industry and management theory.
PeoplePeople
People thrive in a high-trust feedback culture. The ability to give and receive constructive feedback is the best-kept secret of high-performing teams. Organizations without a feedback culture are prone to groupthink and blind spots in their mental models of the world.
ProcessStrategy
Business strategy is very much like science. We observe our environment and ask ourselves: what problem are we trying to solve? Then we form a hypothesis: what could we do differently to solve the problem? In the end, the rubber has to meet the road. We need to run experiments, analyze the results and feed them back into our mental model. This feedback loop, when institutionalized, is the key to bringing strategy to fulfillment.
Our other principles
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Deliver quality
Quality is about internalizing the
ability to evolve.
Plan frequently
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.

The ITP way whitepaper
Our secret-sauce for creating great digital products and platforms.
Look under the hood of Europe's leading digital product studio
Trusted by blue chip companies such as Colruyt, The Bancontact Payconiq Company and Engie, In The Pocket has become a thought leader among digital product studio's.
In a primer for the industry, this whitepaper offers a look under the hood: what is the secret sauce of a high-performing digital product studio?
This whitepaper is required reading for anyone interested in building a software factory or a delivery organization.
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