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In short
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
UI / UX
Digital products are often judged by their design and UX, and for good reason: it is key in attracting, retaining, and engaging users. But quality aspects that are less visible towards end-users, are just as important.
Below the waterline
Below the waterline
Aspects such as clean architecture, clean code, continuous integration & deployment, test automation, evolutionary architecture, and controlling technical debt, are key in creating successful digital products. To have a shot at thriving in the long term, the codebase must be able to evolve almost effortlessly.
Technical debt
Technical debt
There may be good reasons for a product to temporarily incur technical debt. If so, this must always be a conscious decision with regard for the business impact and 2nd order effects on continuity. In the words of Robert C. Martin: “The only way to go fast, is to go well.”
Our other principles
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Deliver quality
Quality is about internalizing the
ability to evolve.
Plan frequently
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.
The ITP way whitepaper
Our secret-sauce for creating great digital products and platforms.
Look under the hood of Europe's leading digital product studio
Trusted by blue chip companies such as Colruyt, The Bancontact Payconiq Company and Engie, In The Pocket has become a thought leader among digital product studio's.
In a primer for the industry, this whitepaper offers a look under the hood: what is the secret sauce of a high-performing digital product studio?
This whitepaper is required reading for anyone interested in building a software factory or a delivery organization.
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