In short
Quality is about more than UX and it's definitely about
more than testing. Quality is about internalizing the
ability to change.
UI / UX
Digital products are often judged by their design and UX, and for good reason: it is key in attracting, retaining, and engaging users. But quality aspects that are less visible towards end-users, are just as important.
Below the waterline
Below the waterline
Aspects such as clean architecture, clean code, continuous integration & deployment, test automation, evolutionary architecture, and controlling technical debt, are key in creating successful digital products. To have a shot at thriving in the long term, the codebase must be able to evolve almost effortlessly.
Technical debt
Technical debt
There may be good reasons for a product to temporarily incur technical debt. If so, this must always be a conscious decision with regard for the business impact and 2nd order effects on continuity. In the words of Robert C. Martin: “The only way to go fast, is to go well.”
Related
principles
Discover all principles of our In The Pocket Way of working.
The ITP Way
of working
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as a company, to build better digital products
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