In short
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.

Agility
The seminal book "Accelerate" analyzes IT practices to see how they relate to business performance. The author's conclusions may seem counterintuitive for those who haven't seen it in action: speed and quality can go
hand in hand.
Deploy
frequency
This is a proxy metric for batch size. Shipping in small batches correlates with a high frequency of interacting with users and the market. It also decreases the risk associated with a release.
Cycle timeCycle time
The time it takes between the start of development and the availability of this change to an end-user. Shorter cycle times enable faster feedback loops.
Mean time to restoreMean time
to restore
Failures are a given in complex systems (i.e. where all modern software products live). The best teams are not the ones that avoid failure but the ones that can quickly recover from problems.
Change failure rateChange
failure rate
This measures how many changes to production result in degraded service or require fixing (patch, rollback, hotfix,…). This criterium is intuitive: the lower the failure rate, the better.
Our other principles
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Deliver quality
Quality is about internalizing the
ability to evolve.
Plan frequently
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.

The ITP way whitepaper
Our secret-sauce for creating great digital products and platforms.
Look under the hood of Europe's leading digital product studio
Trusted by blue chip companies such as Colruyt, The Bancontact Payconiq Company and Engie, In The Pocket has become a thought leader among digital product studio's.
In a primer for the industry, this whitepaper offers a look under the hood: what is the secret sauce of a high-performing digital product studio?
This whitepaper is required reading for anyone interested in building a software factory or a delivery organization.
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