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In short
Establishing a “true north star” is vital to set up product teams for success. It creates ownership and a shared purpose. This helps teams navigate trade-offs, prioritize ideas, make decisions and improve their way of working.
Business Value
Successful product teams understand the business context. Together with our clients, we define a mission and objectives that are not only inspiring and ambitious, but also allow teams to check whether the product is moving in the right direction.
Customer success
It's not enough to understand the business context. Who will ultimately use the product? What are their needs, their frustrations? What do they get out of it and what does their 'journey' look like? High-performing product teams understand that success comes from reconciling business ambitions with those of the customer.
North star
The north star marries customer success and business value. It answers the question: “If your product is ultimately successful, what value does it create?” It is not a detailed description of your final product, but an ambitious mission statement that a team can rally around.
Our other principles
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Deliver quality
Quality is about internalizing the
ability to evolve.
Plan frequently
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.
The ITP way whitepaper
Our secret-sauce for creating great digital products and platforms.
Look under the hood of Europe's leading digital product studio
Trusted by blue chip companies such as Colruyt, The Bancontact Payconiq Company and Engie, In The Pocket has become a thought leader among digital product studio's.
In a primer for the industry, this whitepaper offers a look under the hood: what is the secret sauce of a high-performing digital product studio?
This whitepaper is required reading for anyone interested in building a software factory or a delivery organization.
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