In short
We plan in order to learn how we are progressing
towards our goals. To know our progress we have to
understand how a product adds value to the business.
To know the value, we have to understand the
costs first.

In detail
Product lifecycle
Any product undertaking is an investment. As a product studio, we have a duty to offer transparency on both the cost and the benefits of this investment.
CostsCosts
Rigorous time tracking allows us to give insight into what has been performed. Rigorous capacity planning offers predictability on costs we will incur in the future.
BenefitsBenefits
Release planning gives us insight into what will be released in the near future. Dashboards allow us to track if the features we are releasing translate to business value. And roadmaps let us see further into the future.
Our other principles
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Deliver quality
Quality is about internalizing the
ability to evolve.
Plan frequently
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.

The ITP way whitepaper
Our secret-sauce for creating great digital products and platforms.
Look under the hood of Europe's leading digital product studio
Trusted by blue chip companies such as Colruyt, The Bancontact Payconiq Company and Engie, In The Pocket has become a thought leader among digital product studio's.
In a primer for the industry, this whitepaper offers a look under the hood: what is the secret sauce of a high-performing digital product studio?
This whitepaper is required reading for anyone interested in building a software factory or a delivery organization.
Stay ahead
of the game.
Sign up for our monthly newsletter and stay updated on trends, events and inspiring cases.
.avif)