the ITP Way
Our 7 principles
No better place to start than the beginning.
Everything you’ll read, trickles down
to our seven main principles.
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Quality is about internalizing the
ability to evolve.
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.