So we put it to
the test

245

Companies

Belgium and The Netherlands

9

Sectors

599

Customer tasks

based on keyword research

3 key
Questions

Can agents find you?

77%

190 of 255 companies are reachable

Nearly a quarter of the market  is invisible to agents

Can agents read you?

54%

129 of 239 look-up tasks were successful

Half of all look-up tasks  can be answered in full

Can agents act?

4%

14 of 360 act tasks completed end-to-end

Hardly any transactional task can be completed by agents

what answers
did our agents get?

37

No answer

Nothing came back, so nothing to measure. There is no agentic experience.

42

Blocked most questions

An agent is stopped on most of what it tries. The agentic experience is a dead end.

70

Blocked some

An agent can advise on some tasks but is blocked on others. The agentic experience is very uneven.

93

Advices all

Agents can advise on every task, but complete none of them. The agentic experience is purely informative.

3

Completes most

Agents can finish most tasks people want to get done.

3 categories
of agentic experiences

63

of 245

Invisibles

An agent cannot reach or read them, they are just not part of the conversation.

Of which

37

Silent

No response (an error, a timeout ...). Hard to tell if it’s policy or neglect.

36

Fortress

Answer an agent with a refusal. A choice, not an accident.

164

of 245

Informers

Agents can get in and answer a question, but they cannot complete a job.

Of which

61

Showroom

Everything on display but no till. Usually by accident.

103

Gatekeeper

The task can only be completed behind a login, identity app, or in a dedicated app. Deliberate, every time.

18

of 245

Actors

Agents can complete at least one job end to end.
Always a decision to point outwards.

What is
stopping
agents?

Technical accidents

55%

of all failures

Nobody in these companies decided to exclude agents. The front end simply happens to be invisible to anything that does not run a browser. These are build choices, and they are the cheapest things on this page to fix.

Strategic choices

45%

of all failures

These are decisions: block non-browser traffic, put the service behind a login or an identity app, send people to the app. Each was rational on its own terms.