245
Companies audited
9
Industries
Scope
We tested 245 companies across 9 industries in Belgium and the Netherlands.
We let our agent explore their public digital channels, and gave it different top tasks, corresponding to the top tasks within each industry, based on keyword research.
Open an industry to see the tasks we asked an agent to perform, AND WHICH COMPANIES WE TESTED.
Retail
⌄
Public / Gov
⌄
Utilities
⌄
Finance
⌄
Insurance
⌄
Payroll & HR
⌄
Telco
⌄
Health
⌄
Public Transport
⌄
Close
Retail
Top tasks we asked an agent to perform, and the companies we put in front of it.
Read
Check product pricing
Read
Check product availability
Act
Add an order to cart
Belgium
Action
Albert Heijn
Aldi
Amazon
AS Adventure
Aveve
Bel&Bo
Bio Planet
Bol
Brico
C&A
Carrefour
Colruyt Group
Coolblue
Decathlon
Delhaize
Di
Dreamland
Fnac
Gamma
HEMA
H&M
Hubo
ICI Paris XL
IKEA
INNO
JBC
Krefel
Kruidvat
Lidl
MediaMarkt
Medi market
Okay
Primark
Spar
Standaard Boekhandel
Torfs
Vanden Borre
Zalando
Zara
Netherlands
Action
Albert Heijn
Aldi
Amazon
Bever
Blokker
Bol
C&A
Coolblue
de Bijenkorf
Decathlon
Dekamarkt
Dirk
Douglas
Ekoplaza
Etos
Expert
Gall & Gall
Gamma
HEMA
H&M
Hoogvliet
Hornbach
IKEA
JD Sports
Jumbo
Karwei
Kruidvat
Lidl
MediaMarkt
Omoda
Plus
Praxis
Primark
Spar
Trekpleister
Vomar
Wehkamp
Zalando
Zara
Close
Public / Gov
Top tasks we asked an agent to perform, and the companies we put in front of it.
Read
Do I qualify, and what does it cost or pay?
Read
What do I need to bring, and start the application?
Act
Book an appointment or start an application
Belgium
Actiris
Be.Brussels (regional portal)
Belgium.be (federal portal)
Enseignement.be (FWB)
FOD Economie SPF Economie (KBO BCE)
FOD Financien SPF Finances (MyMinfin)
FOD Mobiliteit SPF Mobilite (DIV)
Irisbox
Le Forem
Mon Espace Wallonie
Mypension
Omgevingsloket Vlaanderen
Onderwijs Vlaanderen
Politie Police
RVA ONEM
Service public de Wallonie (SPW)
VDAB
Vlaanderen.be (Mijn Burgerprofiel)
Wallonie.be (regional portal)
urban.brussels
Netherlands
Belastingdienst
CJIB
DUO
KVK (Kamer van Koophandel)
Kadaster
MijnOverheid
Omgevingsloket
Politie
RDW
Rijksoverheid
SVB (Sociale Verzekeringsbank)
UWV
Werk.nl
The agent first identifies the institution's most prominent citizen service, then runs the same three universal tasks against it.
Close
Utilities
Top tasks we asked an agent to perform, and the companies we put in front of it.
Act
Calculate a price
Act
Switch supplier
Act
Adjust a monthly payment
Belgium
Bolt
Dats 24
Ebem
Ecopower
Elegant
Eneco
Energie.be
Engie
Luminus
Mega
Octa
TotalEnergies
Trevion
Wase Wind
Netherlands
Budget Energie
Eneco
Engie Nederland
Essent
Frank Energie
Greenchoice
Innova Energie
Pure Energie
Tibber
Vandebron
Vattenfall
Zonneplan
Close
Finance
Top tasks we asked an agent to perform, and the companies we put in front of it.
Act
Simulate a car loan
Act
Simulate a house mortgage
Act
Open a bank account
Belgium
Argenta
BNP Paribas Fortis
Belfius Bank
Beobank
Crelan
Europabank
ING Belgie
KBC Group
Keytrade Bank
MeDirect Belgium
Triodos Bank Belgium
vdk bank
Netherlands
ABN AMRO
De Volksbank
ING Bank
Knab
NIBC Bank
Nationale Nederlanden Bank
Rabobank
SNS
Triodos Bank Nederland
bunq
Close
Insurance
Top tasks we asked an agent to perform, and the companies we put in front of it.
Read
Compare hospitalisation plans, or simulate a car insurance price
Act
Submit a damage claim
Belgium
AG Insurance
AXA Belgium
Allianz Belgium
Baloise
Belfius Insurance
Ethias
Federale Verzekering
KBC Verzekeringen
P&V
Vivium
Netherlands
Achmea
Aegon
Allianz Nederland
Centraal Beheer
FBTO
Interpolis
Klaverblad
Nationale Nederlanden
Unive
a.s.r
A conditional read task: whichever of the two the insurer actually sells.
Close
Payroll & HR
Top tasks we asked an agent to perform, and the companies we put in front of it.
Act
Request a payroll quote
Act
Register as self-employed
Belgium
Acerta
Attentia
Besox
CLB Group
Easypay Group
Group S
Liantis
Partena Professional
SD Worx
Securex
UCM
Xerius
Netherlands
ADP Nederland
Loket
Payper
Randstad Payroll Solutions
SD Worx Nederland
Tentoo
Visma Raet
"Register as self-employed" has no direct Dutch equivalent, so it fits the Belgian social secretariats better than the Dutch payroll providers.
Close
Telco
Top tasks we asked an agent to perform, and the companies we put in front of it.
Read
Compare mobile or internet plans
Act
Order a mobile or internet subscription
Act
Switch provider
Belgium
Base
DIGI
Mobile Vikings
Orange Belgium
Proximus
Scarlet
Telenet
edpnet
hey!
Netherlands
Ben
Delta Fiber
KPN
Lebara
Odido
Simyo
Vodafone
Youfone
Ziggo
Operators are measured on whichever of mobile or internet they offer.
Close
Health
Top tasks we asked an agent to perform, and the companies we put in front of it.
Read
Compare health funds
Act
Join a health fund
Act
Switch health fund
Act
Submit a reimbursement claim
Belgium
Christelijke Mutualiteit (CM)
HZIV CAAMI
Helan
Liberale Mutualiteit (LM)
Neutraal Ziekenfonds Vlaanderen
Solidaris
Netherlands
CZ
DSW
Menzis
ONVZ
Salland Zorgverzekeraar
VGZ
Zilveren Kruis
Zorg en Zekerheid
The Dutch entries are commercial health insurers measured against Belgian mutual-society tasks — a categorisation mismatch we flag rather than hide.
Close
Public transport
Top tasks we asked an agent to perform, and the companies we put in front of it.
Read
Look up a departure time
Act
Plan a journey
Act
Buy a ticket
Belgium
De Lijn
MIVB STIB
NMBS SNCB
TEC
Netherlands
Arriva
EBS
GVB
HTM
Keolis
NS (Nederlandse Spoorwegen)
Qbuzz
RET
Transdev Connexxion
how do we test for
agentic readiness
01 - discoverability
Can an agent reach you at all?
Whether anything answers a well-behaved agent.
02 - readability
Can a machine understand what it finds?
Whether content, prices, availability, ... are machine-readable.
03 - actionability
Can it acutally get the job done?
Actual user jobs-to-be-done, attempted for real. Every task lands on one of four outcomes, and failures name their blocker.
01 — Discoverability
Whether a compliant agent gets a reply at all, and what it finds when it does.
Signals we check
robots.txt, sitemap.xml, llms.txt, security.txtWhether the server answers an identified agent at allLanguage coverage across the marketReached by a link, or only by guessing the URL
Why it matters for agentic readiness
Everything else is downstream of this. An agent cannot evaluate what it never retrieves, and a company that never answers is not measurable at all. It’s simply invisible to agents.
02 — Readability
Readability here means readable by a machine, not plain language for people.
Signals we check
- Are pages server-rendered, or JavaScript-only (= empty shells)?
- Text-to-markup ratio of what’s delivered
- Prices and key facts present in the raw HTML
- Structured data on the pageIs there a machine surface, like a public API, catalogue, MCP server, etc.
Why it matters for agentic readiness
Being reachable is not the same as being understood. Agents route around ambiguity: when two providers give the same answer and one is unambiguous, the unambiguous one wins. This is where most of the damage is done, and it is rarely anyone’s decision. It’s often a front-end architecture choice that happens to make you unreadable.
03 — Actionability
Actionability means whether a real customer job can be completed.
Signals we check
Per sector we define the jobs people actually come for — compare plans, switch provider, open an account, request a quote, buy a ticket. And an agent attempts them starting from nothing but your name and your homepage. Each task is either informational (look something up) or transactional (act).To complete the tasks, the agent is given a realistic profile about their user (as memory.md), like residence, typical monthly spending on telco or utilities, etc.
Why it matters for agentic readiness
This is really what being agentic is truly about. This is the difference between being read about and being chosen. A company an agent can find and understand but not transact with is a billboard without a door.
how
our audit
runs
LAYER 01
The probe: no judgement at all
A script fetches your robots.txt, sitemap, llms.txt, security.txt, your homepage and the pages each task needs, then measures them: server-rendered or not, how much text is in the markup, whether prices are really there, structured data, language coverage. Same company, same day, same numbers. This feeds five of the six dimensions.
LAYER 02
The agent: a real attempt
An agent is given your name and your root URL and nothing else, then tries the sector's jobs the way a customer's agent would.
Each attempt gets one outcome from a fixed five-point scale and, if it failed, a blocker from a closed list. No free-text verdicts, so results can be counted.
RULE 01
We measure,
and we don’t estimate
Every number in a report comes from the script. The model's only job is to classify what happened against fixed anchors. It never invents a score, and read and act tasks are never averaged into one flattering average.
RULE 02
We identify as an agent
We send a truthful, identifying user agent and never disguise ourselves as a browser. If a site serves a person and refuses us, that refusal is the agent experience. We record it as a result, not an error.
Results
There are two ways we report agentic readiness. The kind of experience an agent encountered. And how far it got across that company's tasks.
types of agentic
experiences
Invisibles
An agent cannot reach or read them, they are just not part of the conversation.
Informers
Agents can get in and answer a question, but they cannot complete a job.
Showroom
Everything on display but no till. Usually by accident.
Gatekeeper
The task can only be completed behind a login, identity app, or in a dedicated app. Deliberate, every time.
Actors
Agents can complete at least one job end to end.
Always a decision to point outwards.
