The Matrix | AI that knows what happens if you hit a bunch of flowers with a burning fly swatter

“Big tech is already on the next train: that of the ‘world model’.”

In his De Tijd column, Jeroen explains why world models, AI that simulates objects, physics and causality, are the next leap after ChatGPT. Think DeepMind’s Genie 3 generating rich 3D worlds to train other AIs, Nvidia’s Earth 2 forecasting weather at street level, and Meta’s V-JEPA 2 learning how actions change the world. Paired with language models, this points to more capable robots, safer autonomy and faster product development through increasingly realistic digital twins. The obstacles are real (new breakthroughs, massive compute and better data), but the direction is clear. There is even a mind-bender at the end: if we can simulate reality perfectly, what does that say about our own?

Read Jeroen’s column in De Tijd.

Assets

cases

We've been entrusted to deliver transformative digital change for companies in Europe – including new ventures to industry leading businesses. Here are some of them.

See more cases
See more cases

Stay ahead
of the game.

Sign up for our monthly newsletter and stay updated on trends, events and inspiring cases.