.jpg)
.png)
June 27, 2025
In a recent column for De Tijd, Jeroen Lemaire, CEO of In The Pocket, argues that AI innovation demands action and experimentation.
In his latest opinion piece for De Tijd, Jeroen Lemaire, CEO of In The Pocket, reflects on the unstoppable momentum of technological progress - from the printing press to ChatGPT - and how society should respond. While acknowledging valid concerns around AI’s energy consumption, misuse in education, and geopolitical dominance, he argues that real change comes from those who build, not those who merely criticize. Whether in classrooms, boardrooms or hospitals, it’s the doers - those who explore, test and shape technology - who will define its impact. A call to action for European innovators to move from hesitation to leadership.
Read the full article on De Tijd (Dutch)
Assets
Cases
.jpg)
Stay ahead
of the game.
Sign up for our monthly newsletter and stay updated on trends, events and inspiring cases.
