ChatGPT also wants to be your Spanish teacher and your tour operator.
“We are on the eve of a new way people interact with technology.”
What happens when your favourite apps live inside ChatGPT? In our De Tijd interview, Jeroen Lemaire, CEO of In The Pocket, argues we are building an application layer on top of AI that will reset how people use software.
From Booking.com to Canva and Spotify, integrations signal a super-app moment for the West. With 800m+ weekly users, brands need to show up where customers already chat, plan and buy. The opportunity is real. So is the risk. Platforms act as gatekeepers and trusted brands can slip into replaceable providers.
This shift accelerates as AI agents become easier to create and deploy, even without code. The leadership question is not if, but how to design products, data and commercial models for an assistant-first world.
Read the full interview in DeTijd.
