Freelance Field & Events Marketer

About us

We’re an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With over 200 people in 4 countries, premium AI capabilities and a diversified portfolio of international clients, we’re ready for our next step. 

Job-specific introduction

Ready to own and transform our marketing engine? At In The Pocket, marketing is about driving business growth, shaping our brand, and fueling the future of one of Europe’s leading Digital Product Studios. As our Field & Event Marketer, you take end-to-end ownership of (digital) events, nurture campaigns & sales/talent enablement activities. Based on our company strategy and goals, you set the plan & lead the end-to-end execution versus plan.

This role requires someone who thrives in complex environments, demonstrates strong hands-on skills, and balances creativity with a can-do-mentality. You’ll be both a true collaborator and a hands-on operator, working side-by-side with your peers in the marketing team and collaborating across the company to execute plans.

What will you do?

Field marketing role

• Plan, coordinate, and execute field marketing activities, including webinars, trade shows, round tables and customer engagement events across Belgium & the Netherlands. You are willing to attend those events & assess those.
• Work closely with cross-functional teams to ensure events align with overall business objectives & optimize impact.
• Track and report on event success metrics, including attendance, lead generation, and ROI.
• Responsible for quarterly customer satisfaction surveys (NPS) & follow-up actions across the organization.
• Develop & set-up pre- and post-event campaigns to drive pipeline progression and ROI; track and report event performance.
• Manage event budgets, ensuring cost-effective planning and execution. You are responsible for budget administration and follow-up.
• Manage speaking opportunities: identify events, develop talk tracks, and secure engagements to boost brand visibility.

Enablement role

• Lead or support growth marketing efforts tied to field marketing, including demand generation and account-based marketing.
• Contribute to content marketing (planning, distribution, social media), digital marketing, and employer branding.
• Support customer or partner marketing and employer branding efforts (e.g. roundtables), merchandising and sales enablement material.

Who you are?

• 5-7 years of experience in B2B marketing, preferably in a product marketing or field marketing role.
• Demonstrated ability to collaborate across functions with excellent communication and influence skills. 
• You are a strong communicator and program manager, able to handle multiple stakeholders and projects simultaneously. You have an eye for detail, and deliver on-brand material.
• Strong experience in (digital) event marketing, lead generation, and digital campaigning.
• You understand the ins and outs of marketing automation, are familiar with setting up nurture campaigns and are tech-savvy.
• You understand the world of MarTech- certifications & experience with MAP & CRM is a plus. e.g. Marketing automation (Hubspot), Paid advertising (Instagram, Google, Linkedin, YouTube), CMS (Webflow), design (Figma/Canva), Data (Lookerstudio), forms (Tally), …
• You’re available to start as a freelancer in a temporary assignment, starting as soon as possible, for a duration of 6 months.

What do we value?

Since culture is an essential part of ITP, we are looking for someone who shares our values:

• Ownership: Working at In The Pocket means accepting a high level of autonomy. You take ownership and show the ability to decide and act for the good of the company.
• Integrity: Stick to your values, even when it doesn’t pay off in the short term. In The Pocket relies on trust and openness, which in turn relies on your integrity.
• Lead & Educate: Digital technologies are changing the world. We go all in, head-first. We take the lead in designing and building with emerging technologies. We share our passion and knowledge with as many people as possible.
• Agility: In The Pocket is permanently under construction. We never settle, it’s never done. Observing, adapting and improving is in our nature. That resonates with the people who work here. We are always looking for a better solution, always ready for the next step, pragmatic and committed to move forward.
• Team: As individuals we are bright and talented, as a team we are unbeatable. We are open and positive, constructive and honest. We help and inspire our colleagues to do their best work.