The Future of B2B Efficiency: AI & Digital Innovation for Internal Operations and Customer Experience
How to drive operational excellence and customer experience.
In today’s fast-changing B2B landscape, companies are looking for ways to enhance efficiency—both internally and in their customer-facing offerings. This event explores how AI, data, and digital solutions can help optimize internal operations, streamline processes, and elevate customer experience.
Join industry experts and business leaders as we dive into real-world cases, practical insights, and actionable strategies to future-proof your organization.
What makes this session unique
- Learn how companies like Melexis innovated their internal processes
- Master data governance and process innovation with proven frameworks
- Network with peers and innovators in a casual setting.
WHo should attend
Ideal for innovators driving digital transformation
✔ Business & Commercial Leaders (Product managers, Customer Experience leads, Operations managers)
✔ Technical & IT Stakeholders (R&D, Supply Chain, Data & AI strategists, IT architects)
Agenda

Welcome Reception and Appetisers
Opening Remarks
Enhancing Internal Operations
Product mindset for internal operations: How Melexis improves efficiency in R&D and back-office processes
Optimising Customer Experience 1
Improving customer experience with digital service portals: Unlocking new ways to serve channel partners and customers
Optimising Customer Experience 2
Servitisation and new revenue streams: Creating recurring revenue models around physical products
Drinks, bites & networking
Speakers




I was impressed by the exceptionally high caliber of speakers and concepts presented. This level of expertise and insight is not something you encounter every day!
Be part of the conversation. Reserve your spot.
About In The Pocket
We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.
From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.

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