AI & Digital Innovation

June 3, 2025

In The Pocket HQ, Ghent

In today’s fast-changing B2B landscape, companies are looking for ways to enhance efficiency—both internally and in their customer-facing offerings. This event explores how AI, data, and digital solutions can help optimize internal operations, streamline processes, and elevate customer experience.

Join industry experts and business leaders as we dive into real-world cases, practical insights, and actionable strategies to future-proof your organization.

Who should attend

C-LEVEL

Ideal for innovators driving digital transformation

Business & Commercial Leaders (Product managers, Customer Experience leads, Operations managers)

Technical & IT Stakeholders (R&D, Supply Chain, Data & AI strategists, IT architects)

Learn how companies like Melexis innovated their internal processes

Master data governance and process innovation with proven frameworks

Network with peers and innovators in a casual setting.

The Future of B2B Efficiency

Agenda

18:00
Welcome reception and Appetisers

18:30
Opening remarks

18:40
Enhancing Internal Operations

Product Mindset for Internal Operations: How Melexis Improves Efficiency in R&D and Back-Office Processes

Piet De Ceuleners, Global IT Director & Geert Casteleyn, Program Manager Smart Factories, Melexis
19.10
Optimising Customer Experience 1

Improving Customer Experience With Digital Service Portals: Unlocking New Ways to Serve Channel Partners and Customers

Frederik De Bosschere, Lead Strategist, In The Pocket
19.40
Optimising Customer Experience 2

Servitisation and New Revenue Streams: Creating Recurring Revenue Models Around Physical Products

Olivier De Roo, Customer Engagement Lead, In The Pocket
20.15
Drinks, bites & networking

Speakers

Piet De Ceuleners
Piet De Ceuleners
Melexis
Geert Casteleyn
Geert Casteleyn
Melexis
Frederik De Bosschere
Frederik De Bosschere
ITP
Olivier De Roo
Olivier De Roo
ITP

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About In The Pocket

In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.

Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.

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