The Future of B2B Efficiency: AI & Digital Innovation for Internal Operations and Customer Experience

How to drive operational excellence and customer experience.

03 JUNE 2025
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in the pocket hq, ghent

In today’s fast-changing B2B landscape, companies are looking for ways to enhance efficiency—both internally and in their customer-facing offerings. This event explores how AI, data, and digital solutions can help optimize internal operations, streamline processes, and elevate customer experience.

Join industry experts and business leaders as we dive into real-world cases, practical insights, and actionable strategies to future-proof your organization.

What makes this session unique

  1. Learn how companies like Melexis innovated their internal processes
  2. Master data governance and process innovation with proven frameworks
  3. Network with peers and innovators in a casual setting.

WHo should attend

Ideal for innovators driving digital transformation

Business & Commercial Leaders (Product managers, Customer Experience leads, Operations managers)

Technical & IT Stakeholders (R&D, Supply Chain, Data & AI strategists, IT architects)

Agenda

ITP HQ Ghent conference
18:00

Welcome Reception and Appetisers

18:30

Opening Remarks

18:40

Enhancing Internal Operations

Product mindset for internal operations: How Melexis improves efficiency in R&D and back-office processes

Piet De Ceuleners, Global IT Director & Geert Casteleyn, Program Manager Smart Factories, Melexis
19:10

Optimising Customer Experience 1

Improving customer experience with digital service portals: Unlocking new ways to serve channel partners and customers

Frederik De Bosschere, Lead Strategist, In The Pocket
19:40

Optimising Customer Experience 2

Servitisation and new revenue streams: Creating recurring revenue models around physical products

Olivier De Roo, Customer Engagement Lead, In The Pocket
20:15

Drinks, bites & networking

Speakers

Piet De Ceuleners
Melexis
Geert Casteleyn
Melexis
A photo of our colleague Freddy
Frederik De Bosschere
ITP
Olivier De Roo
ITP
I was impressed by the exceptionally high caliber of speakers and concepts presented. This level of expertise and insight is not something you encounter every day!
Jellert Dekeyser
VP Omnichannel & Marketing @ TVH

Be part of the conversation. Reserve your spot.

About In The Pocket

We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.

From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.

A female colleague facilitating a strategy workshop

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