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AI Inspiration Night with Deborah Nas (NL)
Stop playing in the sandbox. Start building the castle.
Join us on March 25th for an exclusive evening with renowned AI thought leader Deborah Nas. Discover how to transform your organization through AI as she shares valuable insights and strategies for innovation. Network with fellow trailblazers and shape the future of your enterprise in this must-attend event for forward-thinking leaders.
Deborah Nas is a thought leader in technology-driven innovation. She is a professor of Strategic Design for Technology-based Innovation at the Delft University of Technology, works with companies that want to future-proof their business, and holds several board positions. She is the acclaimed author of 'Design Things That Make Sense', a practical guide for tech startups and corporate innovation teams navigating the world of innovation. Her expertise lies at the intersection of Technology, Business, and Psychology. Renowned for her ability to connect academic theory with real-world practice and demystify technology for diverse audiences, Deborah is a sought-after keynote speaker. She is particularly recognized for her insights into the effects of technology on our future.
Jeroen Lemaire is the CEO and co-founder of In The Pocket, a leading European digital product studio working with ambitious organisations across finance, media, mobility, retail and public services. Trained as a philosopher, Jeroen combines strategic thinking with a strong bias towards execution. For over a decade, he has been a visible and outspoken voice on digital transformation, product thinking and the real-world impact of emerging technologies such as AI. Under his leadership, In The Pocket has grown from a mobile-first studio into a trusted partner for complex digital challenges. Jeroen regularly shares his perspective through keynotes, podcasts and opinion pieces, advocating for pragmatic innovation, strong product culture and technology in service of human progress.
Who should attend
Who should join
This event is for those reinventing their organization through the lens of AI.
- Digital Officers, Product leaders, and Customer Experience managers.
- CTOs, CIOs, and heads of AI.
If you are done playing with sandboxes and are ready to build the castle, this night is for you.
What makes this session unique
Why you should join
- Turn AI from buzzword into business impact - gain concrete frameworks and strategies to apply AI in ways that actually move your organisation forward — pragmatically, responsibly, and at scale.
- Learn from the intersection of technology, business and human behaviour - get rare insights that bridge academic depth and real-world execution, helping you make better decisions in complex, fast-changing environments.
- Connect with peers who are shaping the future, not reacting to it - exchange ideas with forward-thinking leaders and innovators facing similar challenges, and strengthen your strategic network in an inspiring setting.
Agenda
Stop playing in the sandbox. Start building the castle.
Most organisations are not seeing actual value from AI. Why? Because they treat it as a plugin, not a paradigm shift. Out with the old transform models and roadmap that never happen. In with the new AI operating system.
Technology is the engine, but your people are the drivers. Deborah Nas takes the stage to explore the evolving landscape of corporate roles. She will dissect how AI maturity impacts organizational structure and what the C-suite must do to prepare their workforce for a future that is already here.
Speakers
About In The Pocket
We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.
From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.
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