Building with AI: From Concept to Product
Join us at our headquarters in Ghent for the second Shift Afterwork of 2025 to explore how AI is redefining product development and creating innovative customer solutions.
Who should attend
Innovation Leaders
Business and innovation leaders who want to understand how AI is impacting their field
Digital experts (product managers/owners, designers, developers) who are exploring AI possibilities
Learn how to put AI to work in your product lifecycle
Discover real-world applications reshaping customer experiences
Connect with digital experts in an engaging environment

Agenda
Speakers




Be part of the conversation.
Reserve your spot.
Tip: refresh the page, accept cookies, and try again.

About In The Pocket
In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.
Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.
Find out moreStay ahead
of the game.
Sign up for our monthly newsletter and stay updated on trends, events and inspiring cases.





