Shift Afterwork #2 - Building with AI: From Concept to Product

Join us at our headquarters in Ghent for the second Shift Afterwork of 2025.

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May 8, 2025
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In The Pocket HQ, Ghent

Join us at our headquarters in Ghent for the second Shift Afterwork of 2025 to explore how AI is redefining product development and creating innovative customer solutions.

Who should attend

Innovation Leaders

Business and innovation leaders who want to understand how AI is impacting their field

Digital experts (product managers/owners, designers, developers) who are exploring AI possibilities

What makes this session unique

Learn how to put AI to work in your product lifecycle

Discover real-world applications reshaping customer experiences

Connect with digital experts in an engaging environment

Agenda

ITP HQ Ghent conference
18:00
Welcome reception and appetizers

18:20
Opening remarks

18:30
Using AI to build products quicker

Frederik De Bosschere, Lead Strategist at In The Pocket
18:50
Fireside chat: Belfius' AI journey

with Bruno Aelbrecht, Head of Digital, Belfius
19:10
Making new experiences with AI

Rémi Delanghe, AI Lead at In The Pocket
19:30
Alan's vision for AI-driven health care

Bo Smet, Product Designer, Alan
20:00
Drinks, bites & networking

Speakers

Frederik De Bosschere
Frederik De Bosschere
ITP
Rémi Delanghe
Rémi Delanghe
ITP
Bo Smet
Bo Smet
Alan
Bruno Aelbrecht
Bruno Aelbrecht
Belfius
I was impressed by the exceptionally high caliber of speakers and concepts presented. This level of expertise and insight is not something you encounter every day!
Jellert Dekeyser
VP Omnichannel & Marketing @ TVH

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About In The Pocket

We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.

From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.

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