Dinner: transforming AI from drain to gain

May 26, 2026

The Hoxton, Brussels

Economic headwinds are forcing every C-suite to do more with less. AI looks like the answer, until you see what it costs to get there.

Join a small group of leaders navigating the same tension.

How do you capture the efficiency gains that AI promises, without letting it become the next bloated transformation programme?

How do these dinners work?

  • These events are about creating a space for discussions among peers. They are invite-only.
    You can apply to join, and we will get back to you.
  • We get in touch as the dinner draws near, to understand what discussions hold the most value for you, and what priorities are highest on your agenda. Likewise, we love to hear where you might inspire other guests.
  • We will match you to the right people around the table.

Who should attend

For whom

  • Executives and managers looking to get their organisations in the best shape they can be.
  • AI and Transformation leaders seeking to upgrade to the new operating system for business.

Why you want to join

  1. Starter: a bite-sized but thought-provoking opening presentation.
  2. Main: our one-table principle guarantees real conversations.
  3. Dessert: expand your network with peers in the same boat.
Dinner: AI transformation

Agenda

18:00
Welcome

Welcome at the venue, and some informal conversations

18:30
Keynote: the right ROI for the job

AI needs to generate returns. But ROI calculations fall short. Investments are hard to quantify, returns are hard to pinpoint, and the costs go well beyond technology. We built a framework to help you make better investment decisions in the age of AI.

Jeroen Lemaire, In The Pocket
19:00
Dinner and guided discussions

21:00
Saying our goodbyes

Host

Jeroen Lemaire
Jeroen Lemaire
In The Pocket

Be part of the conversation.
Reserve your spot.

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About In The Pocket

In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.

Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.

Find out more

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