A new game, a new playbook to win.

January 29, 2026
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In The Pocket HQ, Ghent

As we leave behind 2025, we will be saying goodbye to our beloved Shift Report as well. For over a decade, it was your trusted guide to see what was going to happen.

Then it happened. We have entered in the age of intelligence. And in this new fast-moving reality, writing a static report, frozen in time, just felt weird.

And do we need more written opinions on AI? Will that really help you cut through the noise, and make the progress you are envisioning?

That’s why we are launching something new. Join us for our New Year’s event, and see how Shift becomes the playbook to win in AI.  

Who should attend

Who should join

For playmakers who want to make an AI leap in 2026, and want to:

  • Rethink their organization through the lens of AI, and increase AI-readiness across the board.
  • Make their digital teams more efficient through AI-tools.
  • Or create new AI-powered products and experiences for their users.

What makes this session unique

Don't miss out

Join Shift and get access to the best tools, first.

Shift 2026: A new game

Agenda

Agenda

19:00
Intro: looking back at 2025 and forward to 2026

Jeroen Lemaire
19:10
RIP The Report: some of our best and worst predictions

Frederik De Bosschere
19:20
The new promise: the 3 playbooks, and a year of guides and events

Frederik De Bosschere
19:25
3 guides to kick things off: the AI Maturity scan, the AI-development radar, and the pillars of AI Products

Peter Vermaercke, Lana Van Marcke, Quentin Braet and Rémi Delanghe
20:00
Dinner & discussion

Speakers

Jeroen Lemaire
Jeroen Lemaire
In The Pocket
Frederik De Bosschere
Frederik De Bosschere
ITP
Peter Vermaercke
Peter Vermaercke
Lana Van Marcke
Lana Van Marcke
Quentin Braet
Quentin Braet
Register today
Register today

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About In The Pocket

We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.

From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.

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