A new game, a new playbook to win
As we leave behind 2025, we will be saying goodbye to our beloved Shift Report as well. For over a decade, it was your trusted guide to see what was going to happen.
Then it happened. We have entered in the age of intelligence. And in this new fast-moving reality, writing a static report, frozen in time, just felt weird.
And do we need more written opinions on AI? Will that really help you cut through the noise, and make the progress you are envisioning?
That’s why we are launching something new. Join us for our New Year’s event, and see how Shift becomes the playbook to win in AI.
Who should attend
Who should join
For playmakers who want to make an AI leap in 2026, and want to:
- Rethink their organization through the lens of AI, and increase AI-readiness across the board.
- Make their digital teams more efficient through AI-tools.
- Or create new AI-powered products and experiences for their users.
Don't miss out
Join Shift and get access to the best tools, first.

Agenda
Agenda
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About In The Pocket
In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.
Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.
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