The AI Leader’s Playbook

December 2, 2025

Pillows Hotel, Amsterdam

You've moved past the initial AI hype and are now experimenting specific projects. But how do you scale these siloed initiatives, as part of your company's overarching AI vision? This exclusive event for Dutch AI leaders will provide a tangible playbook for scaling your AI projects.

We will share proven strategies for building scalable, AI-native solutions that go beyond departmental silos and deliver significant, customer-facing value. Learn how to navigate organizational complexity, ensure seamless departmental orchestration, and build AI solutions that are designed for future-proof performance.

Who should attend

Who should attend?

  • C-level executives, AI leads, innovation & transformation leaders in digitally mature organisations
  • Leaders seeking to scale beyond pilots and build AI-native solutions that drive business value
  • Why you should join

    • Practical frameworks and real-world AI examples you can implement straight away

    • Engage in small, facilitated roundtable discussions with a select group of your peers

    • Gain insights from 3 companies as they share their AI transformation journey

    The AI Leader's Playbook

    Agenda

    Agenda highlights

    18:00
    Welcome: Drinks & Bites

    18:30
    Setting the scene: Why AI projects fail, and how to make them work

    Nearly half of AI projects never make it into production. Often because organisations fail to align vision, execution, and orchestration, or because they lack the AI maturity to scale beyond pilots. Jeroen will share a framework to assess your AI maturity and prioritise initiatives that deliver real business results, giving you the clarity to become the informed AI voice in your leadership team.

    Jeroen Lemaire, CEO In The Pocket
    19:00
    From ambition to impact: Practical use cases & panel discussion

    How are leading companies moving from AI ambition to AI impact? In this panel, executives from sectors such as healthcare, retail, and manufacturing will share their experiences. We’ll dive into real-life challenges and successes in orchestrating AI at scale, exploring how to avoid silos, balance speed with trust, and create measurable business value.

    Jeroen Lemaire, CEO In The Pocket - Michael Rademaker, AI Solution lead at Johnson & Johnson - Niels Kamper, AI Officer at Consumentenbond
    20:00
    Roundtable Discussion & Dinner

    Speakers

    Jeroen Lemaire
    Jeroen Lemaire
    In The Pocket
    Michael Rademaker
    Michael Rademaker
    Johnson&Johnson
    Niels Kamper
    Niels Kamper
    Consumentenbond

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    About In The Pocket

    In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.

    Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.

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