Agents are about to change who your customer is. Increasingly, it's not a person browsing your channels, but an agent choosing, negotiating and buying on their behalf.

Which brings two strategic questions to the table:

Are agents an opportunity or a threat? When customers turn to agents like ChatGPT or Claude, you either become radically more visible and easy to choose. Or you're disintermediated, pushed into an invisible supplier role while the agent owns the customer.

Should your company become an agent? The same shift is an opening: to serve customers in radically new ways, and to rethink your model before someone else does it to you.

Around one table, a small group of peers works through what this means for their organisations.

Perhaps another date and time?

We are hosting this discussion in Brussels (lunch, Sept. 25) and Amsterdam (lunch, Oct. 2) as well.

Who should attend

Who should be around the table

CXOs, CDOs and digital leaders who own the customer relationship and set the strategy. The people who'll decide how their organisation shows up in a world of agents. Kept deliberately small so the conversation stays candid and useful.

How do these roundtables work?

These events are about creating a space for discussions among peers. They are invite-only.
You can apply to join, and we will get back to you.
We get in touch as the dinner draws near, to understand what discussions hold the most value for you, and what priorities are highest on your agenda. Likewise, we love to hear where you might inspire other guests.
We will match you to the right people around the table.