Emerce EDAY 2025
Emerce EDAY is an event where the right people and ideas collide. This one-day brain accelerator brings together more than 2,000 of the brightest minds in business, media, and tech for bold conversations and breakthrough insights.
We’re proud to be part of the line-up with Frederik De Bosschere, our Strategist, who will take the Stage 4 from 12:40h — 13:10h. With nearly half of AI projects failing, discover how to choose the right opportunities. Frederik will share a practical framework for identifying and prioritising the AI initiatives that deliver real results. Gain the strategic clarity needed to become the informed AI voice in your leadership team.
With 30+ sessions and a buzzing atmosphere of innovation, this is the place to shape what’s next. Let’s meet in Amsterdam and fuel what you’re already building.
Who should attend
For who?
Brand builders
Digital strategists
Founders
Marketeers
Innovators
Change-makers
One day. Maximum impact.
With 30+ sessions and an intense focus on what’s next in business, media, and tech, Emerce EDAY offers a year’s worth of insights in a single, high-energy day.

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About In The Pocket
In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.
Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.
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