Afterwork: winning in an AI-first world

April 28, 2026

In The Pocket HQ, Ghent

Your competitors are not waiting.

AI isn't just changing how business works, it's changing what business is. New customer experiences. New product categories. New players who don't carry your legacy.

We'll show you what winning looks like in an AI-first world: through new intelligent products and propositions, and through radical new ways of serving your customers.

Come ready to rethink your strategy. And see AI innovation and CX done right.

Who should attend

Who should join

  • Product and innovation leaders shaping new AI propositions.
  • Everyone who wants to deliver the next generation of Customer Experience.

Why you should join

  • Find your place in the new AI landscape.
  • Get inspired with cases that show what is possible.
  • Discover how to design AI experiences that deliver.

Afterwork: AI product innovation

Agenda

A night of inspiration

18:00
Welcome

Doors and drinks.

18:30
Opening keynote: customer experience in the age of intelligence

Welcome to the age of AI-native products.

Hannes Van de Velde, COO at In The Pocket
18:45
How AI is shaking up the product space

Panel guests: Séverine Nolf, founder at pleasefix.ai // Mathieu de Baets, staff product manager at TechWolf

Moderator: Frederik De Bosschere, In The Pocket
19u15
The app moment for AI glasses (demo)

The platform just opened up. Here's what that means for builders and businesses.

Stijn Spanhove, XR x AI expert, In The Pocket
19:30
The service-as-software revolution

Fireside chat with Tim Vandecasteele, founder Silverfin and 'die van de boekhouding'

Moderator: Frederik De Bosschere
20:00
Food, drinks and discussions

Some nice networking.

Speakers

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About In The Pocket

In The Pocket is a digital studio built for the age of intelligence. From strategy to shipping, we help companies transform through design, engineering, and AI.

Our 200+ experts across 5 European studios build products that make a difference. Since 2010, we've been the partner companies like Engie, Barco, itsme, Colruyt Group, and BNP Paribas Fortis call when it actually matters.

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