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The shift of Bridgestone: looking beyond the black donut

Greet Bontinck
Digital Business Strategist
  • In a nutshell: Shifting from product to service is crucial to keep up with today’s customer’s needs and wishes. The story of Bridgestone teaches us how to turn a monumental shift into a competitive advantage.
  • For who? People & companies with a daring mindset, willing to rethink their business model in order to stay relevant in today’s & tomorrow's digital age.

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