The easiest way to save money and realize your dreams
It's important to regularly put aside some savings, but that’s not always easy. To help with this, we joined forces with BNP Paribas Fortis to develop Didid.
Everyone has dreams - some big, some less big. A new kitchen, a trip to New York, a beautiful nursery bedroom... Each and every one of these dreams are wonderful, but to turn them into reality you’ll need money. That’s why it is important to regularly put aside some savings, but that’s not always easy. To help with this, we joined forces with BNP Paribas Fortis to develop an app called Didid. Together we take you from ‘I want to do it’ to ‘I did it!’
After downloading the app, users can plan a dream or dreams and define a budget for them. If you want to travel to New York, for example, you’ll have to save for your flight, hotel, a visit to the Statue of Liberty…
By linking your BNP Paribas account to Didid, you can see how much you still have to save. Didid is one of the first Belgian companies to receive a license from the National Bank that allows its customers to make this link. Users can follow the evolution of their budget step by step, day by day. You can even enhance your dream(s) by adding unlimited inspirations found online or from friends. You can design, plan, budget, share and ultimately realize dreams all in the interactive Didid app. In The Pocket is responsible for the design, development, and growth of the application.
In addition to our strategic role and the technical development of the product, we also took care of the mobile design of Didid and incorporated the brand identity into the mobile application. We placed the photos in the foreground and kept the rest of the design sober, so that users can be fully inspired.
To ensure the success of Didid in the long term, we are continuously interpreting data and submitting app to user tests to derive insights and help the product grow. We’re digging deeper into the fundamental user and market expectations related to specific topics, in order to detect more profound opportunities for future updates.