An earthquake often occurs in multiple waves - some bigger and louder than others. The only constant is that they all eventually stop, but it is difficult to estimate when that will happen. Similar to their counterparts in nature, economic shifts like the one we’re experiencing right now, also consist of different shocks.
Precisely because this crisis is so unique - it was not caused by overcapacity or destruction of infrastructure, and it’s unprecedented in its speed, depth, and global reach - it is difficult to predict how fast or slow the recovery will be. Nevertheless, it is important to see how companies and organizations deal with it and what they can do to recover.
Our team of strategists wrote a short whitepaper on how companies deal with crises and how they can prepare for what’s next.