Digital Product Strategy Toolbox

Creating or updating a (digital) strategy might seem like a daunting task. We believe it shouldn't be that way. If you follow the tried and tested Design Thinking processes, we believe you can create a potentially winning digital strategy in a short period of time. To give you an idea of how we work - and to inspire you to innovate - we've created a Digital Product Strategy Toolbox.

In our Toolbox you'll find:

  • The theory and methodology behind Design Thinking
  • 7 profound exercises to create an innovative concept
  • The case of a fictional company

This toolbox applies Design Thinking and focuses on the first two diamonds of In The Pocket's triple diamond process for innovation. Get ready for tons of inspiring exercises and examples! In case you need extra explanation with the exercises, you can always watch our videos below.


Every successful project starts with a well-defined scope.This scoping exercise helps you to clarify what you want to achieve with your (updated) digital product strategy.

Jobs to be done

After scoping the challenge through your business lens it’s time to shift your perspective towards your users and customers. The Jobs-to-be-done canvas gives you a holistic view on your users' needs and motivations and helps youto understand the 'pains' and 'gains' your users experience while accomplishing these jobs.

The experience map

Struggling to capture all jobs-to-be-done, pains and gains? Plotting your user's current experience step-by-step helps you to identify jobs, pains and gains. Use the output of the experience map to complete your jobs-to-be-done map.

The Challenge statement

Every successful project starts with a well-defined challenge.The challenge statement helps you to clarify what you want to achieve with your(updated) digital strategy.

Crazy 8’s

Now that you have a good understanding of the challenge, it’s time to explore multiple solutions to said problem. In order toselect the right solution we must first generate a multitude ofoptions to start from. Crazy 8’s allow you to do that by forcingyou to go for quantity in a short period of time. The goal of theexercise is to generate eight solutions in eight minutes, oneminute for each idea.

Solution sketch

Once you have selected an idea by completing the Crazy 8’s exercise, you can further elaborate on it by detailing the solution and combining it with other Crazy 8 ideas you have.

Value-Risk Matrix

The solution sketch exercise potentially leads to multiple concepts to execute. But how to select the most relevant concept to focus on first?

Digital Product Strategy Toolbox

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