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Flatten the curve

In light of the Coronavirus disease (COVID-19), we want to help flatten the curve and slow the spread of the infection. That’s why we’ve transitioned to working remotely until further notice.

With our offices closed, we can perfectly guarantee business continuity. Our systems were designed to support remote work. We remain 100% functional and 100% secure (ISO 27001). Most of all, we’re going to continue to ship great strategies, products and platforms.

This is how we adapt to the situation.

Remote work

In order to continue to support our clients during a lockdown period we’ll work as a distributed remote team: virtually and asynchronously. We recommend the In The Pocket staff to work from home and we are fully prepared for a complete lockdown.

Usually our 130 colleagues come to the office most of the days to work together. Shifting this habit towards working remotely is easier said than done, although most things will stay the same and we’ll work towards the same business objectives under the existing principles.

After all, it has long been our philosophy to organize for complexity. We work in cross-functional, empowered teams not only because it motivates people but also because it helps us become antifragile. Whatever gets thrown at our teams, they’ll come out stronger.

This is the first time we are all working remotely and we count on everybody’s creativity to rethink how and why we do things. We have for instance no process that describes how to onboard someone remotely but we count on the resilience of our colleagues to come up with solutions for these new challenges. We created a dedicated Slack-channel where people can post improvements or learnings.


Communication is key - now more than ever. In a physical environment we say hello and goodbye when we start work and when we sign off. It’s only polite to do the same when working remotely. That’s why we ask everyone to indicate on Slack whether he or she is (not) available. We fell in love with Zoom months ago, and it’s still the go-to tool to host video conferences.

To keep people informed of decisions, we’ll start sending daily newsletters in which we address challenges and questions. We’re increasing the pace of our leadership meetings. Management will, for example, check in daily through videoconferencing.

Customer centricity

In Chinese, the word "crisis" is composed of two characters, one representing danger and the other, opportunity. When the dust settles, we’ll see which companies come out stronger. We see it as our mission to help our clients turn the tables on the crisis and reshaping it into an opportunity. That’s why we intend to lean forward during the coming weeks and compensate the physical distance by shortening the feedback loops between our clients and us. We need to be there when our clients need us and we need to be pragmatic, creative and flexible in finding solutions to their challenges.

IT infrastructure

We’re not going to lie: having 130 people work remotely puts extra stress on your IT infrastructure and the way you handle things. We’ve used a cloud-first approach towards our tooling and private network in the past few years. For our public tools, there will be no impact. To ensure the reachability of our private network and private tools, we’ve prioritized an upgrade of our VPN capabilities which was originally planned to take place later this month.


We decided to cancel all unnecessary business travel and we’re not attending any public events anymore. All our internal and external events are cancelled until further notice.

What we do and what we’ll continue to do

When working remotely, it’s even more important to keep our fundamentals in mind, our “ITP Way”. Be mindful of the 7 principles below, that guide our teams towards shipping successful products and delivering actual business results to our clients.

Start with why

Defining a clear shared vision and mission to work towards creates a guiding framework between you and the client for making decisions, setting priorities, challenge ways of working...

Never stop discovering

As we work in short iterations, we learn more about the market & the users, the business, and the technology. In essence, we are discovering the product at the same time as we are delivering it.

Design for value

Creating a product means making lots of choices. You'll want to choose the paths that increase the possibility of product succes and avoid the ones that might make your product's life a lot harder later on.

Deploy frequently

Shipping often helps to control the budget and helps to put the user front and center in the team. It is a frequent reality check that you cannot afford to miss.

Deliver quality

Quality starts with a brilliant UX, but it doesn't stop there. Parts that are less visible to end users are equally important, as a lack of quality will negatively impact the product's potential success.

Always be improving

By moving through a decision loop faster than your competitor and repeating this process as the situation changes, you will gain an incremental advantage that will eventually leave your competition in the dust.

Plan frequently

The raison d'être for every product is the value it creates. To know the value, one must also understand the cost factor. As a services company it is our duty to build in predictability, both in terms of value and in terms of cost.

In the next few days, we’ll keep updating this page with our learnings. Click here to get in touch with us!

Stay up to date

In the next few days, we’ll keep updating this page with our learnings.

Get in touch