In a world where every company claims to be user-centric, surprisingly few companies actually listen to their customers.
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Do you wonder if your innovations truly stem from customer insights? Are you validating your ideas with your target audience? And do you question your chosen metrics and methodologies and if they lead to real success?

In this talk, we call out companies that are customer-centric in name only and share tips on how you can make a difference by truly introducing your
users into the boardroom.

Although crucial for the success of your business strategy, key decisions are often not made by using actual market or customer data. And guess what? They should.

Join us as we delve into the art of validating your assumptions and minimising early investment risks. Discover how to enable all of your teams with the ability to make well-informed, tactical decisions based on business insights.

In the digital economy, the business perspective is just as crucial as the customer and technology viewpoints. Join this talk to shed light on harnessing the power of data to drive success.

This conversation bridges the worlds of data-driven decision-making and customer-centric strategies. The main question for our guest: “How insights-driven is your organisation really?

Do you bring in the voice of the customer when shaping new products or even when you need to make strategic decisions? Do you use business insights when planning your strategy? And how do you empower all teams to make business-informed decisions?

And while we're talking about intelligent organizations: how ready is your company for artificial intelligence?